Positioning for Change: New Choices for ISPs

2016/04/19 • Data Center, Feature, ICT Insights, ISP, New ICT • Views: 1344

As revolutionary ICT transformations open up the possibilities for new services, Internet Service Providers (ISPs) are starting to rethink their future.

To stay competitive in an ever-changing marketplace, ISPs are asking: “Is it time to embrace the change to modern ICT?”

ISPs Must Support New Services

Early ISPs functioned like pipelines, offering Internet access, search engines, instant communication, portals, and email services. ISPs then added a variety of value-added services, such as Internet Data Center (IDC) hosting, computing, and storage to support a larger, more diverse customer base. New advances in Internet technologies including cloud computing, mobile Internet, and Big Data have extended the list of services ISPs provide with Over-The-Top (OTT) content, Multi-Tenant Data Center (MTDC) options, and cloud services like Amazon Web Services (AWS).

These remarkable changes, however, remain inseparable from Information and Communications Technology (ICT). To carry rich content services like online video and gaming, interactive social media, shopping, and wealth management, ISPs have had to drastically scale up operations. Newer services are now challenging the underlying ICT infrastructure with new requirements.

Modern ICT allows ISPs to transform their business with new revenue models, improved efficiency, and enhanced QoS and network offerings through elastic capacity expansion, network node optimization, content rendering, Service-Level Agreement (SLA), and mobile optimization solutions that support core services.

Infrastructure providers like Huawei can open up ICT capabilities even further to allow ISPs to capitalize on new opportunities these changes bring. For example, Huawei encapsulates traditional communication capabilities — such as messaging, voice, video, conferencing, and collaboration — into Application Programming Interfaces (APIs) and provides a Software Development Kit (SDK) to simplify integration with third-party products. Such integration helps ISPs improve service capabilities at reduced cost.

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New Service Needs Require New ICT Capabilities

What are the right choices ISPs need to make now to boost profits and grow their customer base?

The explosive growth in Internet services is creating mounting pressures on ISP data centers. To stay competitive and relevant, ISPs need comprehensive service support systems. ISPs require the following ICT capabilities to accommodate diverse and changing service needs:

Elastic scalability. New services must be brought online in the shortest time frame and deliver an optimal user experience. Traditional data center networks are inelastic and difficult to scale, which hinders service growth. New ICT must guarantee elastic scalability of ISP resources and capabilities.

Easy Operation and Maintenance (O&M). O&M depends on flexible technologies, such as agility and Software-Defined X. Legacy IT systems tend to be geographically located, run on a variety of system platforms, and support different service systems. The increasing scale of a data center network creates difficulties in device management and cost control.

New ICT must improve service fault tolerance and O&M efficiency to achieve efficient and transparent system management. Traditional architecture can no longer meet increasingly diverse service requirements. ISPs need new ICT to improve IT expansion capabilities with greater O&M efficiency and to accommodate a broad array of ISP services with elastic scalability, dynamic scheduling, resource virtualization, multi-tenant leasing, and Pay-As-You-Use (PAYU) programs.

Huawei Solutions in the New ICT Era

How should ISPs respond to the process of business transformation with new ICT?

To help ISPs address challenges in the new ICT era, Huawei has developed solutions that incorporate the newest services and technologies.

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Huawei has worked with more than 300 Internet companies and data center service providers to help build efficient, agile, elastic data centers that alleviate business pressures in operations and infrastructure. For example:

  • Huawei’s modular design employs energy-efficient technologies to significantly reduce the Power Usage Effectiveness (PUE) metric.
  • Its visualized tools complete computing, storage, network, and application resource scheduling in just 10 minutes.
  • The company’s innovative Software-Defined Networking (SDN) technology combines software and hardware to reduce configuration workloads by 90 percent.

In Huawei’s ISP Cloud Data Center solution, industry-leading CloudEngine 12800 core switches and high-performance CloudEngine 5800, 6800, and 7800 data center switches build an internal network connecting distributed cloud data centers, achieving elastic scalability, easy O&M, and agile deployment. The one-stop network features a rich portfolio of products for transmission, routing, disaster recovery, security, and network management, fully meeting growing service needs and enabling O&M personnel to easily address business challenges.

Huawei’s ISP solutions have a global footprint and are widely used by ISPs inside and outside of China. As one of the largest ISP providers in China, Tencent’s recent exponential business growth has triggered high IT O&M costs. In response, Huawei provided Tencent with a custom Modular Data Center (MDC) solution, shortening DC construction from 600 days to 60 days and server deployment from 5 hours to 10 minutes. The MDC solution has reduced OPEX by 10 percent and CAPEX by 6 percent.

Huawei ISP solutions are also used by NBIP (National Organization of Management Internet Providers, a world-renowned ISP Alliance in the Netherlands), Criteo (the world’s second largest retargeting advertiser, located in France), and Abraxas (the largest ICT integrator and cloud service provider in Zurich and St. Gallen, Switzerland).

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Increasingly diverse Internet service needs are forcing ISPs into a forward-looking mindset. With the right choices, ISPs can grow their customer base and boost profit in a fiercely competitive marketplace.

Huawei helps ISPs respond to the process of business transformation with modern ICT. To reach this goal, Huawei is committed to an open, cooperative, and win-win attitude in the development of innovative ICT solutions that help ISPs resolve service challenges and accelerate business transformation.