Huawei hosted its Media Industry Forum together with partners at International Broadcasting Convention 2016. This was the premier annual global event for professionals engaged in the creation, management, and delivery of entertainment and news content worldwide. Over 100 global partners and customers attended the Forum, themed “Leading New ICT empowers Digital Media Transformation”. The focus was future-proof media technology architecture with guests driving sustainable innovation of media businesses.
With fast evolution of digital technology, popularity of smart terminals, and rapid development of mobile Internet, audience behavior is undergoing significant changes. During a keynote speech at the Forum, Joe So, CTO of Industry Marketing and Solution, Enterprise Business Group, Huawei, said: “During this digital transformation, ICT technology has changed from a mere business supporter to a key measure that drives business development. To continue their success, media groups must use innovative ICT technology and integrate diverse industry resources (broadcasting, TV, newspaper, new media, and so on) to build open, converged news platforms. These platforms must support real-time data sharing and full-time connection, requirements that cloud architectures can perfectly meet. Sticking to the strategy of “Cloud-Pipe-Device”, Huawei built a next-generation media information services platform.”
Peter White, Chief Executive Office of IABM said: “Changing viewing habits have forced traditional broadcasters to transition to multi-platform delivery. The transition to UHD is still at early stages. According to IABM research, customers are spending more money on generic IT equipment than they did before. Next-generation technologies such as IP and the cloud/virtualization have a role to play in this regard. They have the potential to make broadcast organizations more efficient and agile.”
Hugo Bastos, PMO Director, VSN said: “In today’s fast-paced environment, broadcast, media and entertainment companies need to assemble the most relevant digital assets as quickly as possible, streamline production costs and increase revenue opportunities. Huawei OceanStor 9000 perfectly meets the intelligent storage resource pooling requirements of VSN’s Media Asset Management platform. It has an IT architecture with integrated analysis and archiving functionality, providing a 100PB ultra-large single file system that gears this solution towards future cloud-based applications. At the same time, it also provides a flexible, efficient, and intelligent storage solution perfectly integrated with the advanced and scalable VSNEXPLORER MAM platform, which helps companies to efficiently manage and monitor all their content and business workflows, while helping them to solve the industry most common bottlenecks.”
The media industry has seen considerable change, and this transformation has driven a growth in disruptive technologies. Peter Sykes, Strategic Technology Development Manager, SONY Professional Solutions Europe shared: “Sony has been working against that backdrop of change particularly in the area of IP Live production. Building on our IP Live Production solutions, including forming the IP Live Alliance in 2014, this has taken that work further. We’re collaborating with partners such as Huawei to contribute to the development of an interoperable and robust IP Live Production solution that meets the needs of the industry both today and tomorrow”.
When running radio and TV businesses, TV stations process massive high-quality audio and video data. Traditional networks and cloud architectures cannot cope with the strict service requirements. Huawei leverages its accrued ICT technology and extensive understanding of media services to customize cloud technologies and ICT platforms for the radio and TV industry. The distributed media cloud IaaS platform integrates with a variety of new technology. For example, the Huawei Desktop Protocol (HDP+), uses intelligent identification to distinguish video, texts, windows, and lines used in non-linear editing application, and compresses these contents (with or without loss) based on their characteristics to ensure VM transmission efficiency and VDI quality. Huawei also optimized the original TCP/IP algorithm to improve the efficiency of mass video transmission and simplify the server-to-cloud data migration. Onsite reporters can use WAN acceleration to transmit materials 85% faster, substantially improving media service collaboration efficiency.
Currently, Huawei has close cooperation with Sony, Dalet, VSN and other industry leading independent software vendors. With joint innovation they help media customers evolve IT infrastructure to the IP and cloud-based architecture through digital transformation. Focusing on ICT infrastructures, Huawei customizes IaaS platforms for the broadcasting and TV industry effectively supporting convergent media production and drive future-oriented media transformation
At IBC 2016, Huawei and VSN, a global technology company, signed a Memorandum of Understanding (MoU) to promote both companies products. This offered a joint media asset management (MAM) solution, the core system used for digital media storage and management.
Huawei media solutions have served thousands of media customers worldwide, supporting the normal operations of over 50,000 workstations. It successfully serves TV stations such as French TF1, Italian Mediaset and RAI, South Korean KBS/SBS, and Illumination Mac Guff.
IBC 2016 takes place in Amsterdam from 9-13th September. Huawei, together with partners, will showcase its converged media cloud architecture based on innovative ICT at B52, Hall 5. The IP-based collection and broadcasting solution supports elastic service capacity expansion. The 4K program production and broadcasting system delivers superb audio and video experience. Huawei will discuss future media technological architecture with guests to drive continuous innovation of media business. For more information, please visit http://enterprise.huawei.com/topic/ibc2016-en/index.html